Members of NESAD’s Graduate Association for Graphic Artists’, or GAGA for short, celebrate the end of the semester by visiting the LEGO North American headquarters in Enfield, CT to receive a private tour from MAGD student John Madrid. John is currently a Senior Art Director at LEGO and has worked there for 12 years now.
The tour included a sneak peak at unique LEGO setups that aren’t yet displayed to the public, a look into the creative process and development from start to finish of official LEGO product catalog and photo shoot, a story board setup of an upcoming catalog issue, and also the creation of giant LEGO character models! Members also received a tour of a mock store with mocked up LEGO package designs used to give designers a feel of how their product would look on shelves and ended with a stop at the LEGO gift shop!
Oh my! This is superb! This tour seems fun!
Would’ve loved that trip!