Top Five Things to Think About for a New iTunes U Site
Today I discovered that Apple recently posted a document with the story behind the Stanford University iTunes U site with tips for schools new to iTunes U. Here’s an excerpt with things to keep in mind when starting your own site:
“Top Five Things to Think About When Starting Your Own iTunes U site:
1. Content, Content, Content
- At a university, the most important thing is substance. So make sure you cast a really broad net that draws the best intellectual content to the site. The worst thing you can do is show yourself in a way that doesn’t represent the core values of your university.
2. Stay Focused
- Start small. Don’t go into it thinking you have to change the communications landscape overnight. Just get a good, coherent, small program running. It’s better to start with a few great pieces than a lot of mediocre ones.
3. Get Support
- Enlist the support of critical allies in the university system. They could be alumni; or staff from the president’s office, the chancellor’s office, or development; or any combination thereof. It’s important to leverage the success of your iTunes U site to build awareness and get the right people on board.
4. Staff Properly
- Look to student interns for staffing options. They’re much more affordable Read the rest of this entry »
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