It’s been so long since I’ve blogged! The last two weeks have been absolutely insane. I’ve turned in the vast majority of my huge projects, and am looking forward to finishing this week. Of course, I’ve got another week of finals to look forward to after that, but, at the end of next week, I’ll officially be a second-semester Graphic Design senior. How insane is that?!
Today, I finished my final project for my Packaging Design class. This was, by far, the most labor intensive project all year. We were required to conceptualize and brand either a chocolate shop or a pastry shop from the bottom up. I created a logo, packaging suite, and a carry away item (aka a shopping bag-type product, for those not in know with packaging lingo).
This is the concept statement for my packaging line:
The inspiration behind Storybook Chocolates came from the rich and elegant storytelling of British children’s authors. These authors are known for their stories that have stood the test of time. They are an integral part of childhood, growing up, and the magic of literature. This parallels directly with chocolate, a sweet treat that is often associated with youth.
The three products exhibited in this set of high-end chocolates is a set of three chocolate bars, dark chocolate truffles, and dark chocolate covered honeycomb candies. Each piece is directly inspired by a classic British children’s author and one of their books. Elements are pulled directly from the individual book to tie the chocolate to its packaging; however, the products as a set are linked together by style, pattern, color choice, and repeated elements.
The overall narrative of Storybook Chocolates reflects the spirit of children’s literature. It is unique, classic, and elegant, and, through the use of narrative and imagery, echos the wonder and magic of books. It appeals to the spirit of wonder inside everyone, whether it be a child or just the children at heart.
Although the packaging suite was incredibly consuming, it was very rewarding. Having such a strong piece in my portfolio was well-worth the few sleepless nights I spent designing, printing, and building so many packages. I’m so relieved and excited that it’s done and that it came out so beautifully!
On an unrelated note, my 22nd birthday is on Friday. What a perfect way to end this crazy week!